JSG Capabilities

Capabilities > JSG core channel disciplines

If your goal is to improve channel effectiveness, you've come to the right place. We've built multiple 5-Star award-winning channel programs for global tech firms, and we're here to help you build, launch and fine-tune the right channel strategy, framework, and program.

Our services range from channel strategy and framework development to partner recruitment, demand generation, channel operations and governance. While we offer a broad portfolio of channel consulting services, programs and solutions, our core Capabilities are as follows:

Channel Programs

We help our clients (vendors, distributors, partners) navigate complexity in channel ecosystems and thrive regardless of the relentless speed in tech innovation, shifts in client demographics, an evolving buyer journey, and emerging channel models.

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Strategic Planning

Tech firms need to evaluate their routes to market, sphere of influence, and short- and long-term plans. JSG's Market Action Planning™ (MAP™) emphasizes actionable tactics which can be implemented at market speed.

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Channel Marketing

We offer a full suite of marketing solutions aimed at vendors, distributors and partner organizations, to improve marketing ROI.

JSG offers cutting-edge marketing and demand generation solutions, as well as fractional marketing services.

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Sales Enablement

JSG's Consultative Selling programs have been delivered to thousands of sellers, with unmatched results. We also offer a robust Social Selling Curriculum, individual sales coaching, and vetting of new sales talent across all ranks.

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Channel Governance

JSG’s audits deliver insights that strengthen your channel’s foundation. By mitigating risks and driving transparency, we empower you to build stronger partner relationships and sustain long-term growth.

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