JSG's Generative Engine Optimization (GEO) program focuses on improving how content appears and performs within AI-generated responses (versus traditional search engines). Instead of trying to rank higher on Google search results pages (traditional SEO), we ensure that AI assistants (like ChatGPT, Gemini, Copilot, etc.) choose, reference, and summarize your content when answering user questions.

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In the generative-AI world, if the machines don’t see you, you don’t exist. Our program empowers your partner team to dominate the AI-discovery layer, so that when buyers ask, “Who should I trust for (your service)?” you are the answer.

 

As your competitors are mired in old-school SEO and random lead gen, we are training your team to win the AI knowledge-graph war.​​ Our program is specifically built for partner organizations in high-velocity technology go-to-market environments.

 

We will teach you GEO tactics while simultaneously building a new competitive asset: discoverability inside the AI layer.​ The program consists of four virtual bootcamp workshops, which cover the following items:

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The GEO Revolution: Competing for Attention in an AI-Filtered World

Understand how generative engines index, trust, and cite sources. Build your AI Knowledge Graph footprint. Deliverable: Partner AI Visibility Baseline Report

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The GEO Flywheel: Influence the Algorithm That Writes the Future

Input → citation → confidence → visibility → more input. Position for AI summarization and answer
extraction. Deliverable: Partner GEO Flywheel Map + KPIs

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Building the AI-Ready Brand: Data, Context & Digital Trust

Structure content for Large Language Model (LLM) ingestion, schema, and metadata. Use proof-driven validation: citations, case studies, digital trust. Deliverable: Your first AI-Ready Authority Page

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Execution Lab: GEO Campaigns That Convert

Connect GEO visibility to demand-gen and partner recruiting. Measure what matters: AI Visibility Index, Confidence Weight, GEO Scorecard. Deliverable: 90-Day Partner GEO Activation Blueprint

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JSG's GEO program is aimed at MSPs, VARs, SIs, and technology partners ready to build authority, relevance, and trust inside generative search ecosystems. The program is ideally suited for marketing, sales, and Go-to-Market leaders ready to act, not just attend.

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As art of the program, we include 1:1 coaching, with two sessions per participant as follows:

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Session 1: GEO Positioning Deep-Dive 

Personalized audit, credibility gap analysis, GEO Keyword Cloud

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Session 2: GEO Growth Plan

Review your Flywheel & Blueprint, finalize your AI Visibility Growth Stack