Dive deep into our strategic reservoir where we tailor channel strategies and frameworks that are less about following trends and more about setting them. Whether you're looking to craft new programs or give a boost to existing ones, we're here to sketch out your roadmap to success.
Our Ecosystem Acceleration practice drives channel effectiveness for tech firms who increasingly depend on an indirect go-to-market, as 75% of the world's commerce is sold through partners.
Tech innovation, emerging revenue models, hyper-specialization, global competition, and evolving business models all cause massive complexity in the channel. We remove this uncertainty and complexity from the equation and help our clients navigate towards healthy channels capable of sustained profitable revenue growth.
Generative Engine Optimization
In the gen-AI world, if the machines don’t find you, you don’t exist. Generative Engine Optimization (GEO) is the contemporary battleground where decision-makers research and select providers.
When a prospective buyer asks an AI engine for the best solution, we will make sure you come up as the answer. Instead of trying to rank higher on traditional search engines, we will ensure that you become discoverable, quotable, and recommended by prevailing generative AI platforms.
Summary
JSG's Generative Engine Optimization (GEO) program focuses on improving how content appears and performs within AI-generated responses
We ensure that AI assistants (ChatGPT, Gemini, Copilot) choose and summarize your content when answering user questions
Metrics
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AI Visibility Index improvement
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Inclusion in generative-AI vendor lists
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Authority page traffic
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Digital trust signals (citations, mentions)
Duration
3 Months
Results
Short-Term (6 months): increased visibility in early buyer research, improved partner alignment, higher-quality content pipeline
Medium-Term (12 months): measurable improvement in pipeline quality, faster deal velocity, expanded partner-sourced opportunities
Long-Term (18+ months): brand recognized as a trusted authority, ecosystem influence established, sustainable demand generation that compounds over time
Partner Price
Base Program: $7,500/Partner
(Minimum of 6 Partners per Program)
Intermediate Program: $20,000/Partner
(No Minimum number of Partners)
Deliverables - Base Program
JSG’s GEO Authority Program is comprised of the following elements:
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AI Visibility Baseline Study (current visibility + competitor comparison)
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AI-Ready Authority Page for partner website
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GEO Keyword Cloud + Partner Knowledge Graph map
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GEO Flywheel Map (how AI summarizes and surfaces the partner)
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90-Day GEO Activation Blueprint with KPIs
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Four (4) Bootcamps
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The GEO Revolution
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The GEO Flywheel
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Building the AI-ready brand
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Execution Lab
Intermediate Program
All elements in the above Base Program, plus:
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Bi-Weekly Coaching Sessions on positioning and growth plans
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Content: 1 piece per week to be used on website and ChatGPT for training of the model
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Daily JSG marketing team training of ChatGPT
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Three (3) monthly scorecards on partner GEO performance
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Measurement of increase in net new leads via website from ChatGPT