Partner Growth Accelerator > drive sales
Many partners struggle to grow because they lack the tools and expertise to market effectively. At JSG, we solve that by helping them reach buyers already showing intent, not just chasing cold leads.
JSG's Intent-Based Partner Growth Accelerator Program is a proven, guided approach that combines AI precision, channel expertise, and partner enablement to deliver measurable sales results.
By defining targets, building campaigns, and activating engagement, we help partners reach in-market buyers, create personalized campaigns, and convert warm leads with continuous optimization.
Partner Enablement is More than Leads
Each partner receives personalized 1:1 coaching with a JSG Advisor to strengthen sales execution and
messaging. They participate in hands-on Sales Enablement Bootcamps focused on social selling, objection handling, and campaign strategy.
Every participant also gains access to a custom AI-powered GPT Assistant trained on JSG best practices and the partner’s own marketing materials. This assistant can instantly create web copy, blogs, white papers, social posts, and lead-nurturing email sequences.
Let's have a closer look at HOW this program works.
1. Market Plan
Build out attack vectors for the campaign(s) identifying ideal customers and key proof messages
2. Design Content
Mix of content including blogs, whitepapers, case studies, and articles are developed at volume to be placed on the partner website to gain credibility and searchability.
3. RFV Content Strategy
Recency, frequency and valuable content distributed in a way that appeals to AI indexes for maximum citations and recommendation from ChatGPT and other key platforms.
4. Intent-Based Campaign
Identified ideal customers are warmed through AI platforms, social platforms, email and calls to get to a score whereby customers have conducted enough actions to signal intent.
5. Lead Management
Once prospects begin to show intent, we move them into a warming campaign using our AI SDR that works to move prospects to a seller for an in-depth discussion.
Vendor Sponsorship
Vendors may choose to sponsor a campaign for a partner; they can anticipate that partner receiving approximately 200 enterprise or mid-market leads during the program.
For more information, please click the image on the right to download our one-page overview, or email Lynne Thornton: lynnethornton@jsgnow.com
