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​Dive deep into our strategic reservoir where we tailor channel strategies and frameworks that are less about following trends and more about setting them.  Whether you're looking to craft new programs or give a boost to existing ones, we're here to sketch out your roadmap to success.  

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​Our Ecosystem Acceleration practice drives channel effectiveness for tech firms who increasingly depend on an indirect go-to-market, as 75% of the world's commerce is sold through partners.

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Tech innovation, emerging revenue models, hyper-specialization, global competition, and evolving business models all cause massive complexity in the channel.  We remove this uncertainty and complexity from the equation and help our clients navigate towards healthy channels capable of sustained profitable revenue growth.

Market Action Planning™

In business, you get what you plan for. Without a plan, businesses risk aimless efforts, wasted resources, and an inability to navigate challenges, leading to stagnation or setbacks in a rapidly changing market.  

 

82% of the reasons why companies run into problems

or go out of business are entirely within their control​

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MAP™ is designed to guide leadership teams through the creation of a high-impact action-oriented strategic plan to guide your long-term growth. Your Market Action Plan will give you the confidence to extend your reach, expand your portfolio, and evolve your go-to-market.

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Summary

 

JSG’s Market Action Planning™ program is a high intensity, facilitated strategy sprint that delivers that clarity around the right actionable tactics to implement, to drive more growth.

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Starting with a comprehensive health check of all business aspects, we craft an agile go-to-market strategy to ensure competitiveness and responsiveness for our clients.

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We emphasize actionable choices which can be implemented at market speed.  As such, MAP™ is ideal for executives who are looking to optimize their performance in the channel.

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The MAP™ Process

 

We begin by collecting a series of partner-provided data-sets to establish a baseline prior to conducting the live planning session


Next, we organize a 1½-day joint planning session (conducted across three 3-hour blocks, with remote participation by JSG’s consultants)
 

This joint session brings leadership, sales, and marketing into alignment to unlock new documented growth opportunities. 
 

After the joint session, JSG will develop a written plan and conduct a turnover call with the partner leadership team.

Duration

 

​2 Months

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Partner Price

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$15,000

Deliverables

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GTM Diagnostics

  • Review of current sales & marketing strategy, motions, and funnel health 

  • Identify growth blockers: messaging gaps, misaligned segments, or ineffective channels 

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Ideal Customer Recalibration

  • Re-define updated Ideal Customer Profile (ICP)  

  • Prioritize high-growth target verticals and regions

 

Differentiated Positioning Framework

  • Articulate partner value propositions

  • Develop messaging strategies to differentiate

 

Action Plan

  • 60-day roadmap of high-impact actions with owners and milestones

  • Design quarterly checkpoints with KPIs to track progress   

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