Why Channel Leadership Must Evolve for the CRO’s Growth Mandate In today’s channel, it’s not merely legacy partner programs which are facing increased scrutiny from their ecosystems. In fact, the leadership teams behind their companies' channel strategies and go-to-market tactics themselves are increasingly feeling the heat. As CROs chase aggressive revenue targets, they’re also being asked to scale indirect revenue faster, justify vital partner investments, and compress tim

In the world of IT business channels, buzzwords come and go, but two terms that have gained traction recently are "community" and "ecosystem." The problem? Many treat them like interchangeable concepts when, in reality, they serve distinct roles. Sure, they’re interconnected, but understanding their differences is key to making both work for your business. Think of it this way: your community   is where people walk in, everyone knows their name, maybe even their drink order.

It's not enough to have social media nowadays; you need to utilize it fully and create a presence that says, "Hey, I know what I'm talking about; follow me for more." As discussed in our previous blog, " Leveraging Social Media in the Digital Age , " the most important social media platforms are Facebook, X/Twitter, Instagram, and LinkedIn. Each platform requires a different approach to creating and engaging your posts, but today, we will focus on the heavy hitter, LinkedIn.