The fatigue is real. Partners are done sitting through slide decks that feel like late-night infomercials for “the most revolutionary solution since sliced cloud.” They’ve heard it all before. Every vendor says their platform “simplifies complexity,” “drives transformation,” and “empowers innovation.” The words have lost meaning. Here’s the truth: your partners aren’t your sales reps. They’re entrepreneurs juggling dozens of vendors, multiple revenue streams, and their own cu

In the relentless pursuit of growth during a shaky economic environment, Managed Service Providers (MSPs), Systems Integrators (SIs) and other members of the channel find themselves at the fateful intersection of innovation and efficiency. How to do better work with less is a question that rings in the corridors of every tech-savvy enterprise currently.  Especially as firms begin to recognize the cost saving and efficiencies impact of Generative AI. So, today I thought I woul