JSG's Social Selling curriculum empowers technology sellers and channel partners to build a standout digital presence, engage decision-makers authentically, and generate qualified leads through LinkedIn, Reddit, Google, and similar digital watering holes for prospective technology buyers.

​

Just five years ago, buyers spent 61% of their time with a seller to understand their solutions, select options, and negotiate.  Today, that percentage has dropped to a mere 14%, on its way to single digits. 

​

The impact of the #digitalnormal on sales organizations is not as simple as digital replacing salespeople with AI sales development reps. While digital is certainly taking over transactional tasks, salespeople are still a critical part of the process.  So how does your talent pool evolve as you look to incorporate digital into your sales organization?  

​

Sales organizations can thrive in a digital-first world by taking a more data-driven approach to hiring the right sales talent (and indeed, evaluating their current client-facing individual contributors):​

​90% of top-performing salespeople use social selling to drive leads
84% of executives use social media to make purchasing decisions
78% of social sellers outsell peers who don’t use social media

 

There are a number of key metrics you should be looking for in your next sales hire:

1. LinkedIn Social Selling Index (SSI) score of 70+ will put your candidate in the top 10% of sellers

2. Top sellers have more than 3x the connections of the average salesperson and 5x the connections of non-performing associates: 5,000+ connections places your sales candidate in the top 10% of sellers and triple their chance of achieving their quota

3. Recency and Frequency: look for recent and frequent social media posts, engagements with relevant industry leaders, as well as endorsements (both received as well as written for others)

 

JSG can help isolate, attract and interview the right next-level social sellers for your team. Once on board, we will ensure that the new hire possesses the right tactical skills to succeed in an environment where prospective clients avoid speaking with a salesperson at an alarming rate. 

​​

Social Selling is an absolute imperative for survival, a table stakes requirement for any sales organization active in the channel today. 

Our hands-on Social Selling curriculum combines virtual workshops with expert coaching, real-world examples, and proven frameworks from JSG’s extensive engagements with leading technology companies. We provide:

• Live training customized for​ your organization

• One-on-one coaching sessions to refine your personal brand and outreach strategy

• Access to JSG’s Social Selling toolkits and video library of recorded workshops

• LinkedIn profile make-over and optimization for each participant

​​