Research
& Analysis
Insights, Data Analysis, & Detailed Industry Reports
JSG Research
The ever changing channel ecosystem is difficult to navigate. Keep your finger on the pulse of the channel by keeping up to date with the latest trends and shifts with JSG’s research.
Please contact us at info@jsgnow.com to find out about our annual subscription services, so you'll never have to miss the latest insights from JSG.
For members of our Advancing Women in Leadership Network (ALN), depending on which membership tier you join, these reports will be made available there as well.
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Accelerating Channels
The importance of robust channel relationships cannot be overstated. For vendors, these relationships are the lifeblood that drives innovation, enhances customer satisfaction, and ultimately fuels growth.
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This research report was crafted as a meticulous guide for vendors and their channel partners. Our aim is to shed light on the current state of channel dynamics and offer actionable insights and strategies that can be implemented to forge more resilient partnerships.
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The path to success is built on a foundation of solid partnerships, and we are confident that this report will provide you with the guidance needed to succeed.
Leverage Social Selling for Channel Partners
As we navigate the intricate IT-Telecom channel ecosystem, it becomes evident that social selling has never been more pivotal.
The digital age has not just influenced, but it has empowered the metamorphosis of the B2B buyer journey. Buyers now have unprecedented access to information, which has given them a significant role in the more complex decision-making process.
This report delves into the benefits of social selling within the tech channel ecosystem. We explore how platforms like LinkedIn, X, and Facebook are reshaping the buyer-seller dynamic.
Our findings underscore the urgent need for a robust social media presence, not just as a marketing tool, but as a cornerstone of modern B2B engagement.
Balancing the role of the CRO
The role of Chief Revenue Officers (CROs) is becoming increasingly significant in technology companies of all sizes and business models.
This report offers an analysis of how CROs shape ecosystem strategies, face talent challenges, and leverage opportunities to grow their business.
Our focus is on the direct contributions of CROs to channel growth, their effectiveness in managing and expanding partner ecosystems, and their innovation in go-to-market strategies.
We share data-driven insights and expert opinions to paint a picture of the CROs’ role in the ecosystem and their impact on business outcomes.
MDF in Channel Marketing
Market Development Funds (MDF) should be a crucial ingredient in a channel partners' go to market strategy, to support their and their vendors' growth.
Unfortunately, there is a widening gap between MDF objectives (the vendor view), and a partner's application (the channel's view). Consequently, MDF is not functioning as designed or desired.
This research report offers a comprehensive understanding of the current state of the MDF landscape, along with the latest trends, emerging opportunities, and potential pitfalls.
The data was gathered from surveys, online polls, and verbatim interviews with industry experts, providing solid insights into the future of MDF.
The Next Generation of Tech Leadership
The rapid emergence of the next generation of tech leaders, primarily represented by Millennials and Generation Z, is reshaping the IT Channel.
This report explores the transformative impact of these emerging leaders on the tech industry, focusing on their unique challenges, demands, and expectations.
By analyzing the rise of organizations like JSG‘s Advancing Leadership Network (ALN), and by taking into consideration the evolving landscape of tech leadership, this report highlights the need for mentorship, soft skills development, digital adaptability, and DEI as critical components for fostering next-generation leaders.
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Generative AI: A Channel Impact Analysis
Our report explores the integration of generative AI in the technology channel, and highlights AI’s positive effects on customer acquisition, marketing, support, customization, and collaboration.
We examined how AI improves prospect identification, personalizes marketing, reduces support costs, and enhances customization and innovation. We also considered AI’s role in pricing optimization, supply chain efficiency, predictive maintenance, risk assessment, and customer support.
This report emphasizes AI’s potential for profit enhancement, cost reduction, and collaboration. Every business should consider AI’s benefits and risks to capture new growth and innovation.
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Technology Services Distributor Report
We are pleased to provide you with this research report, the first of its kind, after months of interviews, surveys and conversations with hundreds of key stakeholders and experts in the ever-evolving technology ecosystem.
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We set out to pinpoint the value Technology Services Distributors (TSDs) bring to vendors and channel partners of all varieties.
TSDs have an opportunity to play an even more pivotal role in making the complex understandable and create value for all parties involved in the tech value-chain.
This report, authored by JSG in collaboration with Channel Futures is the first in an ongoing series to address what is happening in our industry and assess what the future looks like for all involved in this space.
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