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​Channel

Solutions

JSG is Tech's Go-To Partner for Channel Evolution

At JSG, we're not just evolving channels, we're redefining them.  If your goal is to skyrocket channel health and effectiveness, you've landed in the right place. 

 

Whether you're looking to craft new programs or give a boost to existing ones, we've got you covered. Instead of dazzling you with fancy presentations and jargon, we prefer to focus on driving tangible results.

 

We've built multiple 5-Star award-winning channel programs for global tech firms, and we're here to help you build, launch and fine-tune the right channel strategy, framework, and program.

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Our services range from channel strategy and framework development to partner recruitment, demand generation, channel operations and governance.  While we offer a broad portfolio of channel consulting services, programs and solutions, our core capabilities are as follows:

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Strategic Planning

Tech firms need to evaluate their routes to market, sphere of influence, and short- and long-term plans.  

 

JSG's Market Action Planning approach emphasizes actionable tactics which can be implemented at market speed.

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Channel Programs

We help our clients (vendors, distributors, partners) navigate complexity in channel ecosystems and thrive regardless of the relentless speed in tech innovation, shifts in client demographics, an evolving buyer journey, and emerging channel models.

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Channel Marketing

We offer a full suite of marketing solutions aimed at vendors, distributors and partner organizations, to improve marketing ROI. 

 

JSG offers cutting-edge marketing and demand generation solutions, as well as fractional marketing services.

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Channel Governance

JSG’s audits deliver insights that strengthen your channel’s foundation.

 

By mitigating risks and driving transparency, we empower you to build stronger partner relationships and sustain long-term growth.

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