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Channel

Consulting

Disciplines

 

 

JSG is Tech's Go-To Partner for Channel Evolution

At JSG, we're not just evolving channels, we're redefining them.  If your goal is to skyrocket channel health and effectiveness, you've landed in the right place. 

 

Whether you're looking to craft new programs or give a boost to existing ones, we've got you covered. Instead of dazzling you with fancy presentations and jargon, we prefer to focus on driving tangible results.

 

We've built multiple 5-Star award-winning channel programs for global tech firms, and we're here to help you build, launch and fine-tune the right channel strategy, framework, and program.

Our services range from channel strategy and framework development to partner recruitment, demand generation, channel operations and governance.  While we offer a broad portfolio of channel consulting services, programs and solutions, our core capabilities are as follows:

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Ecosystem Acceleration

We help our clients (vendors, distributors, partners) navigate complexity in channel ecosystems and thrive regardless of the relentless speed in tech innovation, shifts in client demographics, an evolving buyer journey, and emerging channel models.

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Marketing Services

We offer a full suite of marketing solutions aimed at vendors, distributors and partner organizations, to improve marketing ROI. 

 

JSG offers cutting-edge marketing and demand generation solutions, as well as fractional marketing services.

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Research & Analysis

Keep up with the latest trends and shifts in the global tech channel ecosystem, with JSG’s research. We offer deep-dive reports and analysis as well as briefs on topical developments impacting our clients.

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Sales Enablement

JSG Sales$marts programs are targeted at individual contributors and their managers.

 

We offer a 12-step consultative selling curriculum as well as vital social selling classes for tech sellers in the channel.

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Strategic Planning

Tech firms need to evaluate their routes to market, sphere of influence, and short- and long-term plans.  

 

JSG's Market Action Planning approach emphasizes actionable tactics which can be implemented at market speed.

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