What CROs Need to Know to Drive Channel Revenue in 2025 Channel Convergence Fo r years channel convergence was a keynote slide, not a business reality. In 2025, that’s no longer the case. At JSG, we’re helping Chief Revenue Officers (CROs) reevaluate how they scale growth through indirect channels. The once-clear lines between telco, MSP, and IT resellers are blurring at high speed driven by buyer demand, partner evolution, and market necessity. Today ’s buyers genuinely don

Why Channel Leadership Must Evolve for the CRO’s Growth Mandate In today’s channel, it’s not merely legacy partner programs which are facing increased scrutiny from their ecosystems. In fact, the leadership teams behind their companies' channel strategies and go-to-market tactics themselves are increasingly feeling the heat. As CROs chase aggressive revenue targets, they’re also being asked to scale indirect revenue faster, justify vital partner investments, and compress tim

In the world of IT business channels, buzzwords come and go, but two terms that have gained traction recently are "community" and "ecosystem." The problem? Many treat them like interchangeable concepts when, in reality, they serve distinct roles. Sure, they’re interconnected, but understanding their differences is key to making both work for your business. Think of it this way: your community   is where people walk in, everyone knows their name, maybe even their drink order.