Community
Development
Foster economic growth and shared knowledge
Business isn’t about transactions anymore
(and perhaps it never was in the first place)
In the tech space, more than half of procurement now comes from a generation born after 1982, a generation who grew up inside tech, and whose primary driver to consider a purchase is no longer merely a solution's price or features, but instead the manner in which a solution will integrate seamlessly into their environment.
The purchasing decision is no longer based on the vendor involved, but rather the partner or combination of partners who can bring a solution to life. And as we know from the multitude of examples available, there's a significant force multiplier effect for each dollar of a vendor's solutions sold, there are significant additional dollars to be earned for a wide range of add-on services, which makes the combination of partners far more powerful than the lone vendor sales organization.
As such, it's of critical importance to surround yourself with the right people who can help you bring your solutions to market and who will remain loyal to your cause over the long haul. But where to find these people? You will need to locate the right virtual or physical watering holes where they prefer to congregate to share ideas, exchange opportunities, and collaborate to form micro-alliances.
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Now, instead of depending on external forces to deliver platforms for you to join and engage in, you could establish your own communities. At JSG, we can help you to develop engaged, profitable partner communities that drive real results.
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After all, a thriving business community isn’t just a nice-to-have watering hole for like-minded professionals in your ecosystem, it’s a strategic powerhouse. Done right, it fuels customer loyalty, increases brand awareness, and builds a feedback loop that keeps you ahead of the competition. And it attracts new customers organically because word-of-mouth marketing is undefeated.
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​Of course, not all communities are created equal
Some have a mere handful of members; others have thousands. It’s not about the membership tally though, it’s really all about strategy and collective value creation. A well-defined community strategy integrates social media avenues, events and conferences, and marketing and business goals to align with what your members need. That’s how you keep engagement high and deliver ROI.
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Strategy
We create community roadmaps that drive action, engagement, and revenue
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Platform
Whether it’s a Partner Relationship Management (PRM) platform, LinkedIn, Discord, or Reddit, we help you engage where your audience
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Engagement
We build communities that foster collaboration, knowledge sharing, and loyalty
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Activation
We are masters at activating and enabling partners to be best in class when it comes to driving new business, customer retention, and increased revenue
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What you get from your Community
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1. Customer Loyalty
When customers feel heard and valued, they stick around. A strong community keeps them engaged beyond just your product, turning them into lifelong advocates.
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2. Brand Awareness
An engaged community keeps your brand front and center. Whether it’s social media, forums, or events, your business stays visible and relevant, and engaged in the right conversations with partners and clients alike.
3. Credibility & Trust
Customers want brands that align with their values. A community-driven business shows up, gives back, and builds lasting trust.
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4. Real-Time Market Insights
Want to know what your customers actually want? Just ask. Communities provide direct access to insights, feedback, and trends—so you can innovate faster.
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5. Stronger Industry Connections
Beyond customers, a community helps you connect with influencers, partners, and thought leaders—unlocking unexpected opportunities.
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6. Employee Engagement
A strong community doesn’t just attract customers, it energizes your employees. When they feel part of something bigger, they work harder, stay longer, and believe in the mission. ​
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