What CROs Need to Know to Drive Channel Revenue in 2025 Channel Convergence Fo r years channel convergence was a keynote slide, not a business reality. In 2025, that’s no longer the case. At JSG, we’re helping Chief Revenue Officers (CROs) reevaluate how they scale growth through indirect channels. The once-clear lines between telco, MSP, and IT resellers are blurring at high speed driven by buyer demand, partner evolution, and market necessity. Today ’s buyers genuinely don