As autumn arrives in North America, our thoughts move to pumpkin spice, colorful leaves and of course Halloween.  Don’t we all love, at least a little, the fun that comes with the end of October?  Well I want to be sure that you don’t encounter any more “scaries,” especially when it comes to marketing your solutions and growing your business! Creating a thriving B2B marketing plan for 2024 and beyond doesn’t have to be a daunting task. By adhering to best practices, you can d

In the ever-evolving landscape of B2B tech marketing, understanding your audience is paramount. To effectively target and engage potential clients, you need to create precise Ideal Customer Profiles (ICPs) and Buyer Personas. These strategic tools not only help you tailor your marketing efforts but also guide your product development, sales strategies, and customer support. In this blog post, we’ll delve into the process of creating ICPs and Buyer Personas for your B2B tech m

Hello, channel friends and fellow devotees of go-to-market magic. I’m here to provide some unsolicited advice, and before you hit the “close tab” button—trust me, this one’s worth sticking with!   Why? Well, because today I am talking about video marketing. And not just video marketing; I’m discussing the type that can make your channel business go from merely “existing” to utterly “thriving.” There’s never been a better time to leverage video marketing for channel partners,