In an era where technology evolves faster than a TikTok goes viral, partners in the tech channel can no longer afford to go solo. Why not? Well, we can start with the fact that solutions have become too complex for many partners to be “one throat to choke” for all solutions. Secondly, recent data suggests that more than 60% of companies will consolidate vendors and providers in the coming three years. Faced with these two risks, co-selling may be just the solution your firm n

Today, we’re voyaging into a topic that should be scribbled at the top of your digital notepads: the increasing technology needs and spending among Small and Medium Businesses (SMBs). Don’t consider this a run-of-the-mill discussion about opportunity and numbers. While that data is impressive, and if you haven’t seen it, you should be following Jay McBain at Canalys, who recently shared that SMB will drive 44% of total IT spending this year – or $2 trillion worldwide. 138.3

Let’s get down to the nuts and bolts quickly today. The tech industry is as fast paced as a coder with a double shot of espresso. Yet, despite this relentless push for innovation in products and services, there’s often stagnation when adapting leadership styles for the next generation of talent. For those of us in the technology and communications channel, the conventional wisdom surrounding talent, routes to market, sales, and partner relations have been our bread and butter