Despite increased awareness and initiatives around gender diversity in technology, the technology industry continues struggling to retain women in its workforce.  The statistics  are stark and revealing: the share of women working in tech is lower now than it was nearly four decades ago, with just 32% in 2023 compared to 35% in 1984. Furthermore, women occupy only 28% of tech leadership roles, half of the women in tech roles leave by age 35, and 32% are often the only women i

In the dynamic world of technology, where channel ecosystems are increasingly intertwined, the concept of genuine partner engagement has transitioned from a mere benefit to an essential strategy for success. This article explores the critical importance of creating robust and resilient partner relationships by marketing to your partner community, a critical approach in go-to-market strategy. Strengthening Ecosystems The foundation of a thriving technology sector lies in colla

Did you know that, according to Canalys Research, 90% of vendors offer proposal-based market development funds (MDF)? This statistic underscores the immense potential for MSPs and channel partners to tap into available resources for marketing and growth. However, despite the availability of these funds, there’s a concerning trend: a significant portion of these resources often need to be used.  A global survey by Zinfi  revealed a startling fact – up to 60% of MDF goes unused