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Barb Goworowski
- Oct 3, 2023
- 3 min
Crafting Your Ideal Customer Profile and Buyer Personas for B2B Tech Marketing Success
In the ever-evolving landscape of B2B tech marketing, understanding your audience is paramount. To effectively target and engage...
Janet Schijns
- Sep 26, 2023
- 5 min
Channel Acceleration: Why Video Marketing is Your New Secret Sauce
Hello, channel friends and fellow devotees of go-to-market magic. I’m here to provide some unsolicited advice, and before you hit the...
Janet Schijns
- Sep 12, 2023
- 5 min
Why Playing It Safe is the Riskiest Move: A Case for Channel Marketing Investment in Unstable Times
Hello, good readers and savvy tech aficionados! Sit tight and grab your finest cup of java because we are diving headlong into the hearty...