Search


SMBs: A Tempting Yet Tricky Terrain for Tech Vendors and their Partners
Introduction to the SMB Market In the grand chess game of market strategies, SMBs often emerge as the knights in shining armor when the...
Janet Schijns
Jan 8, 20244 min read


The Harsh Reality: Customer Acquisition Complacency is a One-Way Ticket to Oblivion
In the relentlessly evolving world of technology, some channel partners are dangerously teetering on the edge of irrelevance. Which...
Janet Schijns
Dec 19, 20233 min read


Why Women Aren’t Staying in Tech and How to Create Environments That Retain Them
Despite increased awareness and initiatives around gender diversity in technology, the technology industry continues struggling to retain...
Kathleen Martin
Dec 12, 20234 min read