Surprisingly, out of the 7.8 billion people inhabiting Earth, women make up the majority. Yet, ironically, women worldwide still face a significant disparity in rights compared to men. Despite considerable efforts to improve societal norms and enact reforms to empower women, gender inequality continues to persist in the workplace. Tech companies, in particular, tend to perpetuate a pattern of hiring employees of the same gender. The most recent statistics on women in the work

Introduction to the SMB Market In the grand chess game of market strategies, SMBs often emerge as the knights in shining armor when the enterprise rooks are hesitant to move. It’s a common reflex: when enterprise sales stagnate, vendors and their partners pivot to the seemingly vast and untapped SMB market.  Common Misconceptions About SMBs The rationale is simple: SMBs, perceived as less complex and more agile, should be easier to conquer, right? Well, not quite and our team

In the relentlessly evolving world of technology, some channel partners are dangerously teetering on the edge of irrelevance.  Which partners?  The ones whose lax approach to customer acquisition isn’t just a minor oversight; it’s a colossal blunder that’s setting them up for an inevitable downfall. The tech industry doesn’t forgive or forget; it moves on. Here’s why these channel partners’ indifference to acquiring new customers is a direct path to their extinction. Unsettli