Let’s face it, the landscape of partnering in the Information, Technology, and Communications (ITC) #Channel is undergoing a significant transformation. Initially, channels in our industry were primarily focused on selling products and services. However, as our customers' needs have changed and evolved there has been a clear shift towards less selling and more engagement in partnership strategies that knit together full solutions to meet customers' needs without one party bei

Laying the Foundation   Greetings, Channel Partners! Picture the tech industry as a vast, interconnected network of bridges spanning across a tech landscape. Today, we are here to explore why fostering trust and nurturing relationships with your customers is like constructing sturdy bridges. In this complex tech landscape, it is crucial to understand that building trust is not just a small component; it is the cornerstone of your success. So, grab your hard hats, and let us e

In the fast-paced world of B2B marketing, the collaboration between technology vendors and their channel partners is akin to a well-orchestrated symphony. This partnership is the secret sauce that can catapult businesses toward sustainable growth and unparalleled success. Let’s discuss the importance of strong field marketing resources and paint a picture of the remarkable benefits awaiting channel partners who harness this powerful tool to build their demand funnel and close