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Long Tail 101 (part 2)
Welcome back folks. In our previous blog, we explored the potential held by your small partners – those not quite at the forefront of...
Janet Schijns
Apr 10, 20242 min read


Long Tail 101 (part 1)
Channel revenue. It's the lifeblood of your business, the run rate that is so critical to keep your program afloat. But let's be honest,...
Janet Schijns
Mar 27, 20242 min read


Navigating the Evolving Landscape of Partnering through a Circular Economy Mindset
Let’s face it, the landscape of partnering in the Information, Technology, and Communications (ITC) #Channel is undergoing a significant...
Janet Schijns
Feb 21, 20244 min read