The Game-Changer - Unlock Its Full Potential                                         In the fiercely competitive arena of technology marketing, Market Development Funds (MDF) wield transformative power for businesses striving to expand their footprint and spur growth. Yet, the reality often sees MDF budgets left untapped or squandered, leaving behind a trail of missed opportunities and unrealized potential. At JSG, we recognize the challenges you face in navigating the comple

Understanding Attribution Challenges and Solutions In the dynamic world of business-to-business (B2B) marketing, demonstrating return on investment (ROI) has become an indispensable mandate. Marketing teams face mounting pressure to prove the effectiveness of their strategies and justify every dollar spent. However, this task has challenges, particularly regarding attribution – determining which marketing efforts contribute to conversions or sales. Let's delve into the increa

B2B Marketing's Role in a Synchronized Sales Dance In the high-stakes world of B2B marketing within the technology and telecom sectors, there’s a compelling story unfolding—a tale of unity, strategy, and shared success known as co-selling. But this isn’t a strategy that you can simply plug into and play; it requires a keen understanding of the collaborative dance between organizations and their partners. As a veteran channel marketing professional, I’m here to decode the art