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Barb Goworowski
- Jan 22
- 2 min
Elevate Your B2B Marketing Strategy: The Crucial Role of Field Marketing for Channel Partners
In the fast-paced world of B2B marketing, the collaboration between technology vendors and their channel partners is akin to a...
Kathleen Martin
- Jan 16
- 4 min
Empowering Women: The Power of Supporting Each Other
Surprisingly, out of the 7.8 billion people inhabiting Earth, women make up the majority. Yet, ironically, women worldwide still face a...
Janet Schijns
- Jan 8
- 4 min
SMBs: A Tempting Yet Tricky Terrain for Tech Vendors and their Partners
Introduction to the SMB Market In the grand chess game of market strategies, SMBs often emerge as the knights in shining armor when the...