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![The Co-Selling Code](https://static.wixstatic.com/media/03c10e_6302ca4cc24545cab88ce531fb6752b1~mv2.png/v1/fill/w_244,h_245,fp_0.50_0.50,q_95,enc_auto/03c10e_6302ca4cc24545cab88ce531fb6752b1~mv2.webp)
Barb Goworowski
Apr 23, 20242 min read
The Co-Selling Code
B2B Marketing's Role in a Synchronized Sales Dance In the high-stakes world of B2B marketing within the technology and telecom sectors,...
![The Power of Intent-Based Demand Generation](https://static.wixstatic.com/media/03c10e_48c1f50744a241708c869cfb5a4a2efb~mv2.png/v1/fill/w_244,h_246,fp_0.50_0.50,q_95,enc_auto/03c10e_48c1f50744a241708c869cfb5a4a2efb~mv2.webp)
Barb Goworowski
Apr 16, 20242 min read
The Power of Intent-Based Demand Generation
In the ever-evolving landscape of technology and telecom, staying ahead of the curve is not just a goal but a necessity. As we navigate...
![Long Tail 101 (part 2)](https://static.wixstatic.com/media/03c10e_cc8cd894b06545dc8daecda62e8d2a54~mv2.png/v1/fill/w_244,h_246,fp_0.50_0.50,q_95,enc_auto/03c10e_cc8cd894b06545dc8daecda62e8d2a54~mv2.webp)
Janet Schijns
Apr 10, 20242 min read
Long Tail 101 (part 2)
Welcome back folks. In our previous blog, we explored the potential held by your small partners – those not quite at the forefront of...