Introduction to the SMB Market In the grand chess game of market strategies, SMBs often emerge as the knights in shining armor when the enterprise rooks are hesitant to move. It’s a common reflex: when enterprise sales stagnate, vendors and their partners pivot to the seemingly vast and untapped SMB market.  Common Misconceptions About SMBs The rationale is simple: SMBs, perceived as less complex and more agile, should be easier to conquer, right? Well, not quite and our team

Talent, the holy grail of business growth. Talent like Milk has an expiration date but good news for each of us unlike milk you can “refresh” that expiration date if you invest in talent and grow your talent base. Whether that is yours or another’s talent I think we all can agree that talent is something that it would be a shame to let rot on a shelf. In today’s tight employment market talent matters more than ever because frankly there isn’t enough of it available. Now,

Congratulations you redid your website. You’ve spent a bunch of money with your “web-designer du-jour” because marketing online – well that’s the key to success isn’t it? You got rid of those stodgy old people in suits around conference tables in all your marketing materials and online – you replaced them with people that have tats and man buns. And of course you launched Insta, FB and X accounts and you're doubling down on LinkedIn with generic polysyllabic words that make