In the increasingly connected business landscape of the 21st century, channel partners need to leverage all available methods to improve the ROI for their marketing and sales efforts. For most Managed Service Providers (MSPs), the traditional methods of marketing and sales are being rapidly supplemented, and even replaced, by more digital strategies. Among these methods, social selling stands out as one of the most effective ways to grow their lead funnels without incurring s

Is Sales Management to blame for lackluster performance? The sales management paradox can be summed up as follows: we depend on sales managers to coach and steer our most valued sub-group of talent, our feet on the street, our sales folks. Yet in a lot of cases, these very sales managers (usually following a period of top sales results) were promoted into a job they were not properly equipped to handle successfully. After all, hiring, team building, coaching, performance m

In the world of IT business channels, buzzwords come and go, but two terms that have gained traction recently are "community" and "ecosystem." The problem? Many treat them like interchangeable concepts when, in reality, they serve distinct roles. Sure, they’re interconnected, but understanding their differences is key to making both work for your business. Think of it this way: your community   is where people walk in, everyone knows their name, maybe even their drink order.