Part I: Introduction to Digital Marketing As I am out and about in the channel, I often fall into a discussion about digital marketing with partners. The most common discussion with smaller partners tends to center on what digital marketing is, how it works for their business, and how to get a positive ROI from partner marketing efforts. Based on that, I thought I would try to break down some of the most basic elements 1. SEO (Search Engine Optimization): How It Works: Keywor

For local channel partners, marketing budget constraints seem like an enormous challenge when attracting new customers. However, any partner can unlock many new sales opportunities with creativity applied to digital strategies and local marketing campaigns. So, if you are a partner (or a vendor looking to help your partners) looking for ingenious, cost-efficient ways to capture new business, this article is written just for you!   Leverage Social Media:   Social media platfor

In today’s rapidly evolving digital landscape, Managed Services Providers (MSPs) are proving themselves invaluable partners for businesses of all sizes and sectors. You can’t turn a corner at an industry event or review a social media feed in our industry without hearing how MSPs and their managed services offers are the key to penetrating end-user customers with new technology solutions – especially in the SMB space.  As the demands of information technology (IT) continue to