Hello, good readers and savvy tech aficionados! Sit tight and grab your finest cup of java because we are diving headlong into the hearty discussion of channel marketing investment in these oh-so-interesting economic times we find ourselves navigating.  You see, it’s an age-old tale. As soon as economic waters become choppy, many a company battens down the hatches, retreating from bold moves and opting instead to play it safe to “weather the storm.” Well, my channel friends,

First to start this article on the right foot – NO we did not misspell the title.  We mean a rich-session. This is a phenomenon where white-collar workers are experiencing recession-like conditions (layoffs, reduced budgets, economic issues) while blue-collar workers are not.  For the record, as I write this we are firmly in a Rich-Session.  Need to know more about that? Here is a  WSJ article  explaining more. So the big question of course is – will this lead to a recession?

In the relentless pursuit of growth during a shaky economic environment, Managed Service Providers (MSPs), Systems Integrators (SIs) and other members of the channel find themselves at the fateful intersection of innovation and efficiency. How to do better work with less is a question that rings in the corridors of every tech-savvy enterprise currently.  Especially as firms begin to recognize the cost saving and efficiencies impact of Generative AI. So, today I thought I woul