In an era where technology evolves faster than a TikTok goes viral, partners in the tech channel can no longer afford to go solo. Why not? Well, we can start with the fact that solutions have become too complex for many partners to be “one throat to choke” for all solutions. Secondly, recent data suggests that more than 60% of companies will consolidate vendors and providers in the coming three years. Faced with these two risks, co-selling may be just the solution your firm n