It's not enough to have social media nowadays; you need to utilize it fully and create a presence that says, "Hey, I know what I'm talking about; follow me for more." As discussed in our previous blog, " Leveraging Social Media in the Digital Age , " the most important social media platforms are Facebook, X/Twitter, Instagram, and LinkedIn. Each platform requires a different approach to creating and engaging your posts, but today, we will focus on the heavy hitter, LinkedIn.

Let’s face it, the landscape of partnering in the Information, Technology, and Communications (ITC) #Channel is undergoing a significant transformation. Initially, channels in our industry were primarily focused on selling products and services. However, as our customers' needs have changed and evolved there has been a clear shift towards less selling and more engagement in partnership strategies that knit together full solutions to meet customers' needs without one party bei